In case you haven’t already heard, Breakpoint, by Jeff Stibel is being cited as a must read for business people. The book has made it into the Top 20: “What Corporate America is Reading” list compiled by Brian Solis and is rapidly gaining interest amongst America’s brightest leaders. Stibel is the Chairman and CEO of Dun & Bradstreet Credibility Corp. and Chairman of BrainGate, as well as on the boards for University of Southern California, Brown, and Tufts University.
In addition to Breakpoint, Mr. Stibel has published a number of books and academic articles related to business, economics and other topics, such as neuroscience, and artificial intelligence. Business books play an integral role in the evolution of business development, strategic thinking, corporate culture and the overall way that leaders mature, grow and adapt to our ever-progressing society.
The book is distinct from other influential books because it looks at business through a different lens than the rest. Rather than focusing primarily on corporate strategies and other traditional business topics Breakpoint examines correlation between biological systems and technology.
Within the complex world of biology, bigger is rarely better in the long run, and the deadliest creatures are usually not the large or aggressive ones like the lion but the small, out-of-sight ones like viruses and bacteria. Mr. Stibel compares this biological phenomenon to the internet and he takes the position that it is the quality of a network that is important for survival, not the size, and all networks—the human brain, Facebook, Google, even the internet itself—eventually reach a breakpoint and collapse.
The corporate and technological success equation is Quality ≠ Size
Exceptional companies are using their understanding of the internet’s brain-like abilities to create a competitive advantage by building more effective websites, using cloud computing, engaging social media, monetizing effectively, and leveraging a collective consciousness.
The mantra that Jeff has established around the Malibu office is “Work Hard, Play Hard” and because of this focus on quality the company has been able to achieve amazing things. From the company culture to innovative product development, Mr. Stibel truly does lead by example as he encourages both internal and external company initiatives that encourage small business and community growth.
Amidst all the peripheral noise of traditional business books Mr. Stibel has written a truly impactful piece that shows the reader where biology, technology, and business intersect. In a consumer-driven market where corporate responsibility matters and corporate cultures are thriving, it is important to remember that quality will always trump size in the long run.
Photo Credit: Mo Riza, Flickr