The blurb that comes on the front cover of this book doesn’t augur well – ‘Why the web will implode, search will be obsolete, and everything else you need to know about technology is in your brain’.
It reminded me of a similar threat on the cover of Zen And The Art Of Motorcycle Maintenance that this ‘book will change your life forever’. For once, or for twice in this case, both proclamations are very probably true.
Stibel’s book is powerful and full of facts for the layman and the passive expert about how the workings of the brain and the internet are alike. He loves ants a little too much when he speaks of colony power, but this book made my brain break.
Everything I need to know about technology may be in my brain, but it took me a couple of days to get over that. An excellent read and recommended
REVIEW: 8.5/10 (A VERY STRONG 8.5)
Our brains are shrinking, and this is a good thing. Having read, long ago, Stephen Jay Gould’s book The Mismeasure of Man, I’d argue it’s probably an irrelevant thing: the quality of brains is not effectively measured by their size. Otherwise, elephants would be running Congress and the shutdown wouldn’t have occurred.
But this is sort of Jeff Stibel’s point in Breakpoint (subtitled ‘Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain’): highly interconnected systems grow like crazy until they reach some inherently unsustainable size limit and then they break.
I’m always intrigued by people who don’t drink coffee. I once had a boss who said he was “naturally caffeinated.” I admired how he could keep going and going like the Energizer Bunny.
Jeff Stibel is one of those self-professed decafs. Looking at his resume, you can tell that he derives all of his stimulation from life, from people and from the pursuit of success.
Jeff Stibel is an entrepreneur. He builds companies. For the most part, he does it in the classic ways – acquire a division of a larger company, take it private and reinvigorate it. As CEO of Dun & Bradstreet Credibility Corp, Jeff is definitely reinvigorating a 176-year-old brand and running a successful business service provider that seems to understand its customers quite well.
Read the full article where it originally appeared on Novaria Communication
Some small businesses are already being hard hit by the closure, says Jeff Stibel of D&B Credibility Corp.
Listen to the full interview at MarketWatch.
When Mark Zuckerberg announced an initiative to bring Internet access to the 2.5 billion people not yet connected, Jeff Stibel’s first thought was that Zuckerberg just put the Internet on a fast-track to implode.
But, he adds, that shouldn’t surprise anyone who’s been around for a while, because it’s happened before. Lots of times.
Stibel, a brain scientist and entrepreneur, is author of the evocatively titled bestseller Breakpoint: Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain. Stibel will discuss his book on Sept. 27 at the C2SV Technology Conference, an event sponsored by Metro.
The full article originally appeared on Silicon Valley 411.
There will come a point when the Internet will reach its physical limit and hit what author Jeff Stibel calls ‘breakpoint’. But that is not necessarily as catastrophic as it sounds.
We could be forgiven for thinking that the Internet is infinite. In scale it is certainly the biggest thing humans have ever invented, and there is no doubt, at least not in Jeff Stibel’s mind, that it has grown to “epic proportions”.
We’re used to reading that if an alien arrived on Earth it would probably assume that the Internet was the largest living organism on the planet, and yet the author of ‘Breakpoint’ says that it has a long way to go before it becomes as sophisticated as a human brain. This is because, while computers are very good at storing information and making calculations, they have nothing like the brain’s power to communicate. In fact, when we hook up two computers together the result is only a “rudimentary brain”.
Original article appeared on Engineering and Technology Magazine. Read the full article.
There’s a frightening proposition that the mysterious conglomeration called Big Data will nullify our concept privacy. But in reality, the idea of “privacy” has been eroding for a long time within both the digital and physical world.
But is this really a bad thing? Author Jeff Stibel doesn’t think so. “This is a great thing! It’s great for society, it’s great for business, it’s great for consumers,” he says.
Big data is just a massive amount of small data bundled together and sorted into relevant information. And this information provides great power and intelligence, which allows governments to keep us safe and businesses to produce more of what we want. Isn’t that a win-win?
To hear more about Stibel’s take on big data’s deletion of privacy and why it can be a good thing, get your copy of Breakpoint today!
(CC photo by: Purple Phoenix)
What are some of your biggest fears? If your list is anything like mine, I’m guessing spiders, snakes, the dark, and heights may appear amongst your list of worst nightmares. But the real question is: Are you scared of the internet?
Turns out that one of the questions most often asked to brain scientists is, “Does the internet damage your brain?” This is a genuine concern for a lot of people. But as you’ll soon learn through Jeff Stibel’s video, the internet doesn’t so much change our brains as ours brains adapt to it.
One of the main points Stibel makes is that “we are fundamentally changing our beliefs on what intelligence actually is, what is important in society through an intelligence stand point.” This means that what people used to consider as smarts is now accessible through the internet. Thus, the internet is simply expanding our horizons and changing our idea of what smart really is.
Because the internet is storing knowledge for us, the focus of society can change to what makes us uniquely human. That has the power to benefit society in the years to come.
(CC photo by: epSos.de)
Marketing in an inter-networked world (hint: we live in an inter-networked world) is like shoe shopping. Ladies, you just loved that analogy. Fellas, not so much. But bear with my fashionista business analysis because I promise you it really does make sense:
You wouldn’t buy those red suede Jimmy Choo pumps (Nike frees?) on sale in a size 9 even though you’re a size 7 just because they’d go perfectly with your new work dress (basketball outfit?) would you? No, because you’d risk spraining your ankle and that’d be just plain silly.
If you wouldn’t buy a pair of shoes too big, then don’t settle for marketing in the wrong network just because it almost fits your business. You might sprain your ankle.
When marketing your business you need to find the network that’s the perfect fit. Unfortunately, unlike shoes, there’s no sizing chart to business marketing (wouldn’t that make life easier?). Instead, it’s unique to each business situation. If you’re targeting younger customers and find that they’re primarily learning about you on Facebook, focus on marketing yourself on Facebook and not on yelp. But maybe your customers are older and aren’t on Facebook, then maybe you should market yourself more in print magazines and newspapers.
Maybe there is a sizing chart to business marketing. The sizes might not run 7-8-9 but the right fit is the right business to network balance.
CC Photo Credit: Answer Wen
When I was five, I wanted to be a pop star princess who saved the world. Talk about big dreams. But before you judge, I bet when you were five you had dreams of being something as awesome as a pop star princess.
All things start small. Every adult starts off as a child, just like every big business starts as a small one. Children have huge hopes and dreams for when they grow up, just like small businesses have aspirations to thrive and grow to larger businesses.
The twist is that a business’s size isn’t just relative to other businesses. The size of a business is determined by the size of the general market it serves. Thus, a business that appears small may actually be the largest form of that business that the market it serves can support.
To learn more about network and market size relativity, get your copy of Breakpoint today!
(CC photo by: Miss Messie)