There’s a frightening proposition that the mysterious conglomeration called Big Data will nullify our concept privacy. But in reality, the idea of “privacy” has been eroding for a long time within both the digital and physical world.

But is this really a bad thing? Author Jeff Stibel doesn’t think so. “This is a great thing! It’s great for society, it’s great for business, it’s great for consumers,” he says.

Big data is just a massive amount of small data bundled together and sorted into relevant information. And this information provides great power and intelligence, which allows governments to keep us safe and businesses to produce more of what we want. Isn’t that a win-win?

To hear more about Stibel’s take on big data’s deletion of privacy and why it can be a good thing, get your copy of Breakpoint today! 

 

(CC photo by: Purple Phoenix)