Marketing in an inter-networked world (hint: we live in an inter-networked world) is like shoe shopping. Ladies, you just loved that analogy. Fellas, not so much. But bear with my fashionista business analysis because I promise you it really does make sense:
You wouldn’t buy those red suede Jimmy Choo pumps (Nike frees?) on sale in a size 9 even though you’re a size 7 just because they’d go perfectly with your new work dress (basketball outfit?) would you? No, because you’d risk spraining your ankle and that’d be just plain silly.
If you wouldn’t buy a pair of shoes too big, then don’t settle for marketing in the wrong network just because it almost fits your business. You might sprain your ankle.
When marketing your business you need to find the network that’s the perfect fit. Unfortunately, unlike shoes, there’s no sizing chart to business marketing (wouldn’t that make life easier?). Instead, it’s unique to each business situation. If you’re targeting younger customers and find that they’re primarily learning about you on Facebook, focus on marketing yourself on Facebook and not on yelp. But maybe your customers are older and aren’t on Facebook, then maybe you should market yourself more in print magazines and newspapers.
Maybe there is a sizing chart to business marketing. The sizes might not run 7-8-9 but the right fit is the right business to network balance.
CC Photo Credit: Answer Wen