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Google Is Already in Our Nests – By Jeff Stibel

February 5, 2014 By Lennon Cole

Screen Shot 2014-02-05 at 11.23.51 AM

Last month, Google bought Nest Labs, a company that makes smart home thermostats and smoke detectors. While a few applauded the acquisition (mostly geeks and tech investors), much of the reporting centered on privacy fears and predictions of doomsday advertising scenarios. It’s just the latest story exploiting our collective fear of the growing “internet of things” and distrust of the companies who leverage it.

Read the whole article where it originally appeared.

Photo Credit:plantronicsgermany, Flickr

Filed Under: Business Strategy, Internet, Networks Tagged: advertising, government, internet, Nest, networks, Privacy, technology

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