Jeff Stibel discusses why we are looking at social media networks the wrong way. As a society we put a lot of pressure on networks to succeed, and while they do grow tremendously in the beginning, they seem to all eventually collapse. Read more about how we can save our networks and their stocks by shifting from “growth to usability.” Read the full article on LinkedIn where it originally appeared to learn more how we can save our networks and their stocks by shifting from “growth to usability.” Image credit: MKHMarketing / Flickr
Last week, Twitter’s stock took a big tumble after it released its first quarterly earnings report. The report showed that revenue is up (and better than expected), but user growth is slowing and engagement is down. Declining user growth is not an issue in itself, and actually can be a great thing for a network (in fact, I wrote a whole book on this topic). Lack of engagement, on the other hand, is something different.
Image Credit:Matt Hamm, Flickr