The blurb that comes on the front cover of this book doesn’t augur well – ‘Why the web will implode, search will be obsolete, and everything else you need to know about technology is in your brain’.
It reminded me of a similar threat on the cover of Zen And The Art Of Motorcycle Maintenance that this ‘book will change your life forever’. For once, or for twice in this case, both proclamations are very probably true.
Stibel’s book is powerful and full of facts for the layman and the passive expert about how the workings of the brain and the internet are alike. He loves ants a little too much when he speaks of colony power, but this book made my brain break.
Everything I need to know about technology may be in my brain, but it took me a couple of days to get over that. An excellent read and recommended
REVIEW: 8.5/10 (A VERY STRONG 8.5)