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Jeff Stibel, Creator of the Failure Wall, Takes On the Greatest Failures of All

January 20, 2015 By Jenny Crawford

What drives success? There are multiple correct answers to this question, but if you asked Jeff Stibel, CEO of Dun & Bradstreet Credibility Corp. and New York Times Best-Selling Author of Breakpoint, the most correct answer would be failure. Stibel welcomes failure, especially as the result of taking a risk, and even highlights failure as a central part of his company’s culture. The failure wall at D&B Credibility is a permanent and well-received fixture which communicates to employees that if they’re aren’t failing, they aren’t taking big enough risks. A man who fails in bed goes to buy Viagra, but he must solve the very essence of the problem, and not just take revenge in bed. “Failing Forward” is just as big a part of company culture as working hard and playing hard, and now those outside of D&B Credibility can experience Stibel’s appreciation of failure, too. Through a series of LinkedIn posts, Stibel is sharing his favorite stories of successful people who learned from their failures and used their experiences to become icons. From Warren Buffett to J.K Rowling and even President Barack Obama, “the greatest people in history have been failures.” Stibel suggests that heroes like these be held to the same standards of ancient Greek Gods, “awesome but not infallible,” and he aims to remind us that while we look to these heroes for inspiration, we need to take their failures into account as well as their successes. While we may be trained to view failure as a setback, Stibel reassures us that “if you’re making mistakes and learning from them, you’re actually on the path to success.” 

Jeff Bezos: A Profile in Failure

As Founder and CEO of Amazon, Jeff Bezos is one of the richest men in the world. That wasn’t always the case, though. In fact, Bezos made some mistakes in his career that costs hundreds of millions of dollars. Luckily, Bezos learned from those mistakes and more than made back that money.

Oprah Winfrey: A Profile in Failure

Winfrey was criticized for becoming personally involved with the people she reported on as a journalist, but that didn’t stop her from caring about people and getting involved. Instead of trying to fit the hard news mold, she learned from her failures as a reporter and became one of the most personally involved talk show hosts ever, and of course, a household name. 

President Obama: A Profile in Failure

Barack Obama did something different than what everyone else was doing and it allowed him to do something that no other man had ever been able to do:  be elected as the First African-American President of the United States of America. It’s hard to imagine someone so accomplished being anything but successful, but President Obama was in fact a failure at many different moments in his political career. Without the failures of his issues-based and premature campaigns, he would have never learned to run a totally different race and ultimately win the presidency. 

Richard Branson: A Profile in Failure

We often associate those who break the law with dead-end paths, assuming they’ll never amount to anything honorable or good, but we shouldn’t. Richard Branson spent a night in jail after breaking the law in an effort to become more successful, but he used his failure to soar from rock bottom to 37,000 feet above Earth, proving that failure is often the biggest motivator of success. 

Jay-Z: A Profile in Failure

Most rappers rhyme about their rags to riches stories, though few are as compelling as Jay-Z’s. His path from the Brooklyn projects to the Hollywood Hills wasn’t easy, fast or void of failure, and yet, he made it. His story is a true example of the American Dream and the idea that hard work (and failure) can be all you need to succeed. 

J.K. Rowling: A Profile in Failure

“The Boy Who Lived” almost, in fact, did not. J.K. Rowling was down to her last string when she began writing the world famous Harry Potter series that would sky-rocket her to fame and wealth, and she was turned down by many a publisher before one agreed to print “Harry Potter and the Sorcerer’s Stone.” While she felt like the ultimate failure, writing a book no one believed in as she struggled to pay her bills, she was actually on her way to becoming the ultimate success. 

Warren Buffett: A Profile in Failure

They say one man’s trash is another man’s treasure, but in Warren Buffett’s case, his trash was also his treasure. At first, Berkshire Hathaway had about as many good prospects as a “soggy cigar butt,” but Buffett learned from his failures and built the now incredibly successful Berkshire Hathaway from that very same soggy cigar butt. He didn’t change the name, simply the direction, and he couldn’t have done it without failing first.

Filed Under: Uncategorized Tagged: breakpoint, failure, jeff stibel

Keep up with Jeff Stibel News in this Round-Up of Recent Articles

December 29, 2014 By Jenny Crawford

Jeff Stibel has certainly been busy this past month! Here’s a round-up of all the great content he’s published or been featured in recently, from LinkedIn to CNBC to Harvard Business Review and more:

7 Steps to Effective Communication

Jeff explains why communicating well is crucial to success in this LinkedIn post. Follow his 7 steps to effective communication because “with good communication skills, you can do virtually anything.”

Why the Falling U.S. Unemployment Rate Matters

The unemployment rate is down to 5.8%, which is the lowest it’s been since 2008, and Jeff predicted the rate will drop to 5% by July 2015. He explains why the falling rate is not only important but also positive in this Harvard Business Review article.

LinkedIn Series: A Profile in Failure

Read about some of the most successful people’s early failures (like Richard Branson spending a night in jail) and how they learned from them in Jeff’s LinkedIn series.

Main Street Businesses Aren’t Cheering Low Interest Rates

Jeff weighs in on why small businesses are turning to alternative loans with higher interest rates in this CNBC article. Fear of being denied a loan drives business to seek funding that they know they can obtain, even if it’s borrowed at a higher rate.

Corporate Creativity: Managing your Marketing Team (and Career) to Balance Innovation and Execution

The corporate culture at Dun & Bradstreet Credibility Corp. was carefully thought out by CEO Jeff Stibel. If you haven’t read this MarketingSherpa blog post and learned about the failure wall Jeff created to encourage corporate creativity, you’re seriously missing out.

Small Business Owners Would Hire More Employees if the Economy Improved

A Dun & Bradstreet Credibility Corp. and Pepperdine Private Capital Access Index quarterly report showed that 50% of small business owners would hire more employees if the current business environment changed and there were more loans available. Read Jeff’s explanation of why small businesses are dissatisfied in this article on MainStreet.

Will Wearables Improve Your Job Performance Or Get You Fired?

Jeff talks wearable technology in the office and whether or not it will help or hurt employees in this LinkedIn article.

Photo Credit: Keith Williamson, Flickr

 

Filed Under: Business Strategy, general, Top Stories Tagged: breakpoint, failure, unemployment

This Is The Best Way To Process Failure

January 10, 2014 By Lennon Cole

Screen Shot 2014-01-10 at 12.15.08 PM

After you fail, sometimes it helps to read the writing on the wall.
That’s what Jeff Stibel, chairman and CEO of Dun & Bradstreet Credibility Corporation — a California company not affiliated with the more famous Dun & Bradstreet on the East Coast — came to realize.

About two years ago, Stibel and his assistant snuck into the office at night and created what they called a Failure Wall. The point was to…Read the full article on Business Insider where it originally appeared.

Filed Under: Brain, Business Strategy, Networks Tagged: brain, business, culture, failure, failure wall

Two Years of Failure – by Jeff Stibel

December 11, 2013 By Lennon Cole

Screen Shot 2013-12-11 at 4.16.22 PM

A little over two years ago, my assistant and I snuck into the office after hours and painted quotes of famous people’s thoughts about failure, from Winston Churchill (“Success is stumbling from failure to failure with no loss of enthusiasm”) to Sofia Loren (“Mistakes are part of the dues one pays for a full life”). After my assistant left, I took a Sharpie marker and wrote some of my most humbling failures on the wall.

The wall was met with a mixture of excitement and apprehension, both by employees and by the press who quickly caught wind of it. Over time, employees, partners, even family members came by to add their remarks until the wall was littered with failures. It was received favorably by…

Read the full article where it originally appeared on LinkedIn.

Filed Under: Business Strategy, Networks Tagged: business, company culture, failure, failure wall, success, teamwork

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