When I was five, I wanted to be a pop star princess who saved the world. Talk about big dreams. But before you judge, I bet when you were five you had dreams of being something as awesome as a pop star princess.

All things start small. Every adult starts off as a child, just like every big business starts as a small one. Children have huge hopes and dreams for when they grow up, just like small businesses have aspirations to thrive and grow to larger businesses.

The twist is that a business’s size isn’t just relative to other businesses. The size of a business is determined by the size of the general market it serves. Thus, a business that appears small may actually be the largest form of that business that the market it serves can support.

To learn more about network and market size relativity, get your copy of Breakpoint today!

 

 

(CC photo by: Miss Messie)