Jeff Stibel discusses why we are looking at social media networks the wrong way. As a society we put a lot of pressure on networks to succeed, and while they do grow tremendously in the beginning, they seem to all eventually collapse. Read more about how we can save our networks and their stocks by shifting from “growth to usability.” Read the full article on LinkedIn where it originally appeared to learn more how we can save our networks and their stocks by shifting from “growth to usability.” Image credit: MKHMarketing / Flickr
I currently have 1,222 friends on Facebook. I know, it sounds impressive. Some even might say, “Wow! You are one popular lady!” But sadly, author Jeff Stibel reveals that for humans, we are only capable of socializing with 150 people. This means that it’s difficult for us to maintain more than 150 relationships—that’s the social breakpoint of the brain. All networks operate on this basis.
Fortunately, help is available:
All networks hit their breakpoint. But it’s up to you what happens next- either thrive and survive like an ant colony, or collapse.
Pick up Breakpoint today to learn more about networks and how to anticipate – and capitalize upon – a breakpoint!